Working with UZE made our recruitment process more efficient. We will also use the UZE Mobile OOH campaigns at other locations for recruitment.
Challenge
Thyssen Krupp, a multinational conglomerate focused on industrial engineering and steel production, was looking for new ways to recruit new employees to their 100K+ team. The company sought alternative ways to reach potential job candidates with varying job descriptions and target demographics.
Solution
With UZE's geolocation and sensor technology, Thyssen Krupp was able to reach their targeted demo. The campaign ran on delivery vans reaching potential job candidates in the right residential areas.
Results
The campaign was exhibited in the Ruhr area, resulted in an average of 3-5 new employments to the advertised positions. Real-time reporting showed that the jobs were filled twice as fast as in previous online advertisements.