The daily impressions on the UZE platform made it really easy to monitor and optimise the campaign. Realtime data delivery is something completely new in the OOH setting and garanteed the transparant reporting we were looking for.
Challenge
Hövding was looking for a unique way to drive sales of their award-winning airbag helmet and sought out transparent reporting to ensure they met their targets.
Solution
UZE delivered 1.5 million ads within a two-mile radius of their stores. It was shown on delivery vans and bikes equipped with UZE displays in busy shopping districts like the bike lanes of busy Kurfürstendamm. Pairing bold dynamic messaging with in-motion background graphics, the smart screens demonstrated just how effective and innovative Hövding helmets are. The campaign ran through our programmatic platform. UZE‘s data collection via our proprietary sensor hardware enabled targeting around demographic, location, live events in the area, and weather. Hövding was able to view accurate, transparent real-time reporting.
Results
30% Increase in sales
38% Increase in site traffic
The two-week campaign resulted in a 30% increase of air bag helmet sales and a 38% increase in traffic to the Hövding website. Real-time reporting on the UZE platform enabled the client to check results while the campaign was running and allowed on-the-go targeting adjustments