UZE Launches A Fully Automated Ad Delivery Platform For Mobile Digital Out-of-Home, The First-Of-Its-Kind; Furthers Expansion into European Market
Gains exclusivity to 52MM small business out-of-home advertisers across the EU and US as it strengthens its global position and expands advertisers’ reach through AI and sensor technology
UZE Mobility, the marketplace platform for mobile digital out-of-home advertising, announced today the launch of a self-service platform, the first fully automated, end-to-end, programmatic advertising management platform for both large and small businesses alike. For the first time, advertisers of all sizes can run mobile digital out-of-home ad campaigns on their own across UZE’s marketplace of 200,000 mobility and stationary displays.
“UZE is on a mission to make digital out-of-home advertising accessible to all brands regardless of size. We empower advertisers with AI-driven tools that deliver global reach, and real-time ad delivery where, when, and to whom they want it targeted,” said Alexander Jablovski, co-founder and global CEO of UZE. “Building on our market dominance in Germany, the reach enabled by the 200,000 displays on our Marketplace, our expansion into France, Belgium, Switzerland, and Austria, and now the full automation of the ad management process, UZE is well positioned to expand our global footprint.”
The launch brings significant opportunities for advertisers. There are currently 52MM small business customers in Europe and the United States who are not served by the out-of-home market. These advertisers’ campaigns are too small to run campaigns through an ad agency, leaving them unable to reach local customers in the vicinity of their businesses and preventing them from growing nationally and internationally. The launch of Book It not only opens up a whole new set of customers to out-of-home advertising, it also provides them with national and international reach for the first time.
"Book It takes digital out-of-home to the next level with rich features that are comparable to online advertising tools, but with the added access to mobility advertising and data," explains Jan Schwark, CDO UZE Mobility. “Out-of-home advertising is increasingly important in the advertiser media mix. Our all-in-one map view of both digital and static placements streamlines cross-platform campaigns and speeds up getting them live. The platform eases the transition to digital and encourages local advertisers to place national and international campaigns.”
The Book It platform enables brands to set up, schedule, and optimize direct and programmatic ad campaigns from any web-enabled device. The setup is quick, allowing brands to deploy ads within minutes. The platform walks users through the setup process, including managing campaign settings and uploading ad creative. “With artificial intelligence, we were able to automate all of the complex rich feature sets media buyers have become accustomed to with the goal of delivering a simple three step process for both media buyers and small businesses owners. We have reduced the time to set up campaigns significantly and in so doing are able to serve a much larger group of advertisers,” said Sebastian Thelen, CIO at UZE Mobility.
With cookies being phased out, advertisers are looking for higher visibility ad placements and expect data insights about their campaigns that is on par with online tools. UZE’s technology enables advertisers to target the right audience based on demographic, location, environmental conditions such as weather, temperature and events. Advertisers are able to book campaigns across UZE’s suite of vehicles, including delivery vans, trucks, taxis, mass transit, e-bikes, and stationary displays. Book It is currently available in Austria, Germany, and Switzerland and will roll out in other countries over the coming months.
“With the local baker, grocer, restaurant owner and other mom and pop shops now able to quickly set up ad campaigns, we are opening up a new market for digital out-of-home” said Cindy Jeffers, President & COO, UZE US. “We’re seeing significant numbers of return customers on Book It because brands are able to get campaigns rolling on their own, can quicky see transparent pricing, and do not have to deal with all the privacy issues around third-party cookies.”
"I’d always wanted to run an out-of-home campaign, but it was just too complicated and confusing. Now with UZE, I only spend a couple minutes setting up campaigns and have doubled sales just in the last month. It’s even helped us get to international customers,” said UZE customer, Stefan Skischuweit of Eden Design.
The Book It launch positions UZE to drive adoption of digital out-of-home in a new market with small businesses and lead development of smart cities at a time when the digital out-of-home advertising market is growing more quickly than expected and is now poised to grow by 30% to $55 billion in the next 5 years.
Brands, agencies and individuals can sign up for Book It at uze-ads.com.
###
ABOUT UZE MOBILITY
UZE Mobility is the premier platform for mobile digital out-of-home advertising. The company delivers bespoke ad campaigns through proprietary digital billboards mounted on commercial vehicles and is powered by their AI-driven campaign management software. To learn more about UZE Mobility, visit uze-mobility.com.